Instagram has evolved into a powerful warehouse for businesses to sell their products to a diverse audience. All this is possible with the right e-commerce tools and visually appealing content. Instagram offers a neutral platform for every business. From local brands to industry giants, everyone has noticed Instagram as one of the most effective and resourceful ways to make money. The good news is that one does not necessarily need to spend money on ads to reach the masses. In 2023, you just need a good strategy and passion for your brand to nurture an engaged audience and make regular sales.
Why Choose to Sell on Instagram?
Instagram is one of the most popular apps in the entire world. With over two billion monthly users, Instagram offers the perfect consumer base to sell to if you plan on making it big. Instagram representatives claim that around 70% of their users turn to Instagram to discover a project. With these magnanimous numbers, all you need to do is reach your potential clients.
Now that we have learned about the potential that Instagram offers, let’s dive into the tested notions of how to sell on Instagram in 2023.
Make Use of Instagram Reels
If you are from a creative field, you know that Instagram has been pushing its Reels feature since the time of its launch, which means that accounts that post reels regularly are naturally awarded. As a brand, you hit the jackpot because you reach a huge audience in a short span of time without spending any money on marketing. This increases your chances of landing genuinely interested buyers while giving your business a massive boost in its digital presence.
Consider hashtags like the keywords in SEO. They are the glue that holds your posts together. You can use tools to research the average search density of hashtag keywords. Follow these points to effectively utilize keywords for your brand.
- Create trail mixes of high-, medium-, and low-density keywords.
- All your posts won’t benefit from the same keywords. Customize keywords to cultivate awareness.
- Research what hashtags your competitors are benefiting from.
Punching Caption with Strong Call-To-Action (CTA)
Instagram will be a whole experience in 2023 where every piece of content sells. No matter how clever or witty your visual content is, captions are where a brand can radiate its reliability and originality. Make sure you check these two boxes:
- Write compelling intros: Criticize your captions to make them worth the read and give your viewers a reason to tap “..read more”.
- Diversify your CTA: There are numerous tactics for selling available from reputable marketers. While you can learn those with time, our advice is to keep your captions juicy and engaging that lead to CTAs like DM, shop now, “visit the link in bio, swipe up, etc.
One of the first things users see when they land on your profile is your bio. Thanks to Instagram’s functioning, it is inevitable for your bio to not appear. Including a link in your bio means more clickability and exposure for your brand. This makes it a perfect spot to redirect your viewers to your sales page or website.
With whatever link you choose to place, make sure that as soon as your viewers click on the link, they begin experiencing your brand right away. It is preferred to direct your users to either your product line or a landing page for your sale. A lot of Instagram scrolling happens passively, but your link needs to spark their interest by grabbing their attention from the get-go. Display your links wisely.
Furthermore, you can create harmony amongst your bio, link, and action button. These give your users direct access to your business by eliminating any steps in between. Currently, Instagram offers 3 action buttons, which are Order Food, Reserve, and Book Now.
Instagram Live is an exclusive feature that, because of its raw nature and lack of post-processing, acts like your brand’s own telecast. It can easily spark your customer’s interest as it gives an inside look at your brand and its daily functioning.
The best part of Instagram Live is that it is completely free and has the potential to tap into all of your followers. If implemented correctly, Instagram Live engagements can outnumber regular posts and reels. This is because once you go live, the app sends a notification to all of your followers, creating a sense of urgency and exclusivity amongst them.
Compelling Threads of Instagram Stories
The Story feature on Instagram is quite old but is more popular now than ever. Even though they stay active for just 24 hours, more users tend to engage with stories within a day than with a regular video or image post.
As a brand, you can create miniature commercials or use them to spark excitement about an upcoming product or feature. Additionally, because of its 24 hours of validity, you can ease up on the quality of the content. It is a great way for brands to showcase their day-to-day processes and connect with their customers on a more personal level.
Keeping people interested in your stories, on the other hand, is a fine example of visual storytelling. No matter how unforgiving the story feature might be, a brand progresses through the value it provides to its customers. To demonstrate your prestige, you need to work on fabricating a storyline for your users through Instagram Stories.
By including questionnaires, polls, and other widgets, you can keep your engagement fresh. Keep it simple, and don’t be afraid to stay creative.
Sell in DMs
Since the COVID stage, selling via direct messages has grown in popularity. Lack of office settings and monetary balances to invest in a refined local marketplace led small businesses to detour to a simplistic approach. By encouraging DMs, your brand appears to be more welcoming of queries and people’s honest opinions.
Even though your customers might be open to talking business in your DMs, you should approach this feature as an opportunity to provide value and raise awareness of your brand. Furthermore, use this space as a one-on-one session with your customers to establish your expertise in your field and deepen your relationship with them.
Here are a few tips on how to sell on DMs:
- Make Them Notice: Don’t hesitate to spark a conversation between you and your potential clients.
- Accumulate Leads: As you learn your customers’ views about your brand, create a series of engaging activities on your Instagram stories. These can be FAQs or polls to spark a refined conversation with your consumers.
- Sell: DMs are a great way to build brand loyalty and customer awareness. You can use links and photos to deliver upcoming sales, fill up forms, etc.
Not many brands are actively doing this, which makes now the perfect time to implement it for your business. Instagram Shop is like your own personal ministore, where your followers can make purchases directly from the app. Furthermore, you can create a highlight segment for your shoppable products. This eliminates any extra steps and saves a lot of time for you and your customers.