An innovative company with their distinctive concepts; pioneers for change in the immense space of beauty practices. Based in Jaipur, Faith and Patience makes a range of handmade cosmetics based on unique and refreshing notions. They came to us for the construction of their brand identity and logo design.


  • Branding
  • Logo Design


The initial stage in the branding identity process of Faith and Patience was to thoroughly understand the brief from the client. In keeping with the Faith and Patience brand personality, the client wanted the brand strategy to feel authentic and unique in a way that made the customers feel special. In our work for this project, we sought ways to expand the brand’s visual imagery. The next step in the creative process was to build a brand strategy board, which included mentioning the prudent scope of the placement of logo. After further intensive study of the brand personality of Faith and Patience, we came up with 30 to 35 iterations of the logo. Once the logo was finalized and approved, we created mocks of the logo on the brand products and items.