Urban Shack is a bespoke company that provides rental spaces, and hostels by the bed to young individuals. Their idea is to have students or working professionals walk in with just their luggage and start living in their fully furnished quality homes. A youth oriented brand, they came to us in order to build their brand, identity and logo.


  • Branding
  • Logo Design


The initial stage in the branding identity process of Urban Shack was to thoroughly understand the brief from the client. In keeping with the brand personality, the client wanted the brand strategy to feel authentic and unique in a way that made the customers feel special and comfortable. In our work for this project, we sought ways to expand the brand’s visual imagery. The next step in the creative process was to build a brand strategy board, which included mentioning the prudent scope of the placement of logo. After further intensive study of the brand personality of Urban Shack we came up with 30 to 35 iterations of the logo. Once the logo was finalized and approved, we created mocks of the logo on the brand products and items, along with designing posters for the company.